We at Anvis have scaled our clients to the next level of success. We are proud to have exceeded expectations of more than 4000 clients! Our methodology uniquely crafted as per client’s business needs has helped us & our clients achieve new milestones in the digital space.
Situation: JBL is one of the most premium and car audio system brands in the world. Harman/Kardon wanted to rejuvenate the brand and introduce its flagship product to the Indian market to a very niche online audience.
Solution: Keeping in mind the brand history and the global positioning of JBL, Anvis put in place partnership with Amazon.in for an exclusive sale through their website. This partnership ensured that the customer gets quality and genuine products. Creatives with brand guidelines were made and adapted to various sizes, optimal for mobile and website advertisements. Digital media plan was made and executed, with a keen focus on ROI, targeted placements, and correct creative communications.
Situation: One of the largest Middle Eastern airlines carrier globally -Qatar Airways has always been increasing its focus on the Indian market for US and Europe bound air traffic over the last year. Their brief to us was, drive more relevant traffic onto their website and offer and route specific pages. Leading up to the higher seat occupancy per route.
Solution: To increase awareness and drive relevant users to the brand. Anvis undertook a comprehensive study and overall category mapping, to propose effective and holistic media campaign strategy.
Anvis identified the most visited websites which provide the most engaging content for international travelers, drafted the customized communication and media plan for respective channels and put in the strong attribution model in place to measure the efficiency of the campaign. Early results of the campaign show 25% plus increase in website traffic, adding up to 12% incremental revenue to the overall online purchases made for the period.
Customized and targeted communication, high accuracy audience targeting and highly inductive calls to action - some of the import ant elements for the campaign success.
Situation: One of the most reputed and diversified business houses, Peninsula Land reached out to Anvis Digital to help them generate leads for two of their prestigious projects in Mumbai and Goa. Decreasing real estate demand, highly competitive real-estate sector and increasing number of online aggregators added to the challenges face by the company.
Solution: Anvis conducted a detailed competition mapping, keywords research analysis and mapped it to campaign objectives. Digital being the only marketing channels for the company, it became imperative for Anvis to build a comprehensive and efficient digital marketing plan.
Paid search, target display banners (Mobile & Web). Intelligent programmatic buying and multivariate banner designs held the key in achieving the campaign deliverables of 35% increase in number of leads generated for the campaign duration. Radius targeting all the premium location in Mumbai to generate qualified leads.